Genesis Magma Racing unveiled at Le Castellet the livery that its two GMR-001 Hypercars will carry at the 24 Hours of Le Mans, a design that takes up the Magma Orange concept that the Korean firm had used on the renders and prototypes prior to its debut at Imola. The car transitions from vibrant orange at the front to intense red at the rear, a gradient that creative director Luc Donckerwolke explained with a concrete detail: fans had been asking for that design ever since they first saw it, and Genesis decided to bring it to the track. The version the team used at Imola in April was more sober and reserved Magma as an accent; the Le Mans livery is the paint that championship followers had been demanding since the first renders of the car.
The two GMR-001s will share the same base but will differ in the details. Car number 19 will carry the Genesis and Genesis Magma Racing logos in white, while number 17 will keep the logos in orange and black. The word "Magma" in Hangul (마그마) runs along the bodywork, a graphic element that the team had already used at Imola and that here appears with its own gradient, red at the front and orange at the rear.
The livery was developed with HEXIS, a technical partner of the team, which created an ultra-thin vinyl capable of withstanding the heat, gravel and constant speed of La Sarthe without adding unnecessary weight. Added to that coating is a layer of BODYFENCE protection that acts as an invisible shield against track debris.
Genesis Magma Racing arrives at Le Mans with eighth place at Spa as its only points-paying result in the WEC. Cyril Abiteboul, the team principal, set the target where any structure making its debut at La Sarthe would: the hardest test they face and the greatest opportunity to show the world who they are through racing. At Imola, Abiteboul had already said that the project would not subcontract anything and that every lesson learned on track had to stay within Genesis.
Photo By Genesis
Photo By Genesis
Photo By Genesis