Comcast has renewed its partnership with NASCAR, maintaining its role as a primary partner of the NASCAR Cup Series and title sponsor of the NASCAR Xfinity Series. This relationship, which began in 2014, will continue for several more years, while the title sponsorship of the Xfinity Series has been extended for an additional year.
Implementation of "Xfinity Fastest Lap" in 2025
Starting in the 2025 season, NASCAR will introduce the "Xfinity Fastest Lap" program, which will award one championship point to the driver and team with the fastest lap in each race. This initiative will be implemented across all three national series: NASCAR Cup Series, NASCAR Xfinity Series, and NASCAR CRAFTSMAN Truck Series.
Rule Details
- An additional point per race will be awarded to the driver and team that record the fastest lap.
- It is not tied to the final race position, meaning a driver may finish outside the top 10 but still earn the point if they set the fastest lap.
- On-track strategy could change, as some teams may seek clean air or specific setups to secure this point.
- It could impact the overall standings, especially in tight seasons where a single point can make a difference in playoff qualification.
- Its implementation is similar to the extra point for the fastest lap in Formula 1, but with one key difference: in Formula 1, the point is only awarded if the driver finishes in the top 10, whereas in NASCAR, any driver can earn it regardless of their final position.
This adjustment aims to encourage pure speed in each event without disrupting the usual race dynamics.
Expansion of Partnership with Xfinity Mobile and Xumo
As part of this renewal, Comcast will expand its presence in NASCAR through its brands Xfinity Mobile and Xumo. Xfinity Mobile will become the official wireless telecommunications partner, while Xumo, the streaming platform from Comcast and Charter, will serve as the official video and streaming partner of NASCAR. This will allow motorsports fans to access exclusive content and interactive experiences.
Community Engagement and Activations
Beyond on-track sponsorship, Comcast will continue to develop initiatives within NASCAR. The company will maintain its organization of the Xfinity 500 and the Comcast Community Champion of the Year program, which honors individuals in the NASCAR community for their philanthropic efforts. These actions aim to strengthen its presence both on and off the track.
With this renewal, NASCAR and Comcast reinforce a collaboration that seeks to create greater value for both fans and the motorsports industry in the coming years.
Upcoming Races
Drivers Standings 2026
| POS | PILOTO | PTS | ↕ |
|---|---|---|---|
| 1 | Tyler Reddick | 186 | |
| 2 | Bubba Wallace | 116 | |
| 3 | Chase Elliott | 114 | |
| 4 | Ryan Blaney | 100 | arrow_up4 |
| 5 | Shane van Gisbergen | 90 | arrow_up11 |
| 6 | Joey Logano | 90 | |
| 7 | Daniel Suarez | 87 | |
| 8 | AJ Allmendinger | 86 | arrow_up10 |
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