Bass Pro Shops to continue with JR Motorsports and support Kvapil in 2025

JR Motorsports has confirmed the renewal of its collaboration with Bass Pro Shops, one of the leading distributors of outdoor equipment. This partnership will allow figures such as Carson Kvapil, Dale Earnhardt Jr., and Wyatt Miller to continue competing with the brand's support in various categories.

Bass Pro Shops will be the primary sponsor for Kvapil in 23 NASCAR Xfinity Series races, starting at Daytona International Speedway. This agreement strengthens the long-standing connection between the Earnhardt family and the company, a bond that has lasted for years. Kelley Earnhardt Miller, CEO of JR Motorsports, highlighted the importance of this relationship, emphasizing the value it brings to the team by maintaining this support over time.

In addition to their participation in the Xfinity Series, Bass Pro Shops will sponsor two late model events for Dale Earnhardt Jr., 20 late model races for JRM’s team, and 20 micro sprint events for Wyatt Miller. The partnership also extends to multimedia content through Dirty Mo Media, the platform that manages Earnhardt Jr.’s popular podcast, "The Dale Jr. Download."

Johnny Morris, founder of Bass Pro Shops, expressed enthusiasm for continuing to support JR Motorsports, emphasizing the Earnhardt family’s commitment to conservation and outdoor life. With more than 170 stores in North America, Bass Pro Shops has been instrumental in JR Motorsports’ success, contributing to 12 victories over the last four years, including a remarkable 2022 season with eight consecutive wins.