New WRC Technologies to Bring Fans Closer to the WRC

The World Rally Championship is developing new technologies aimed at improving the fan experience. Starting in the 2025 season, the 'Command Centre' will be introduced in Monte Carlo, an initiative that seeks to provide more live data and real-time communications during broadcasts.

Implementation of the 'Command Centre'

This concept, known as the 'Command Centre', is part of the WRC promoter's plan to improve communication during events. Working in collaboration with teams and manufacturers, technology is being developed to extract more data from the cars and increase live interaction between teams and drivers, similar to what is seen in Formula 1.

Currently, all WRC stages are broadcast live through Rally.TV. However, viewers only hear from the drivers at the end of the stages, leaving the audience in the dark during actions or incidents on the course. The new technology, which includes live team radio, is in the testing phase with M-Sport, which will carry out additional evaluations in Estonia next week as part of their preparation for Rally Poland.

Evaluation and Development

According to Simon Larkin, WRC event director, technological tests are underway with the collaboration of several technical partners. Andrea Adamo, former Hyundai WRC boss, has been contracted to lead this project. The plan is to continue testing throughout the year and have everything ready for implementation in Monte Carlo.

The 'Command Centre' could evolve into a physical structure in the service park, where team representatives would gather during rallies. "We want to create robust and usable storytelling technology for Monte Carlo," Larkin explained. Although the final format may not be ready for Monte Carlo, the concept will be.

Helmet Cameras for Drivers

In addition to the 'Command Centre', the WRC is collaborating with helmet manufacturer Stilo to introduce helmet cameras, providing a first-person view of some of the most challenging rally routes.

This WRC initiative aims to bring fans closer to the action in real time, providing a more immersive and detailed experience of rally events. With the implementation of these technologies, the championship hopes to transform the way spectators experience each WRC stage.