NASCAR Mexico: Why Isn't It on the Same Level as the United States?

When we think of NASCAR, our minds automatically go to the oval tracks in the United States. But south of the border, NASCAR Mexico tries to replicate this same magic. Despite its growing popularity and intense competition, there is still a long way to go for the Mexican series to reach the prestige of its U.S. counterpart. So, what does NASCAR Mexico really need to reach that next level?

Development of Local Talent

It is crucial to recognize the achievements and challenges faced by NASCAR Mexico. With two decades of existence, the series has gained popularity and become more competitive. However, the number of graduates from NASCAR Mexico who have managed to compete a full season in one of the three most important national NASCAR series in the United States remains limited. Notable examples like Daniel Suárez and Germán Quiroga, although few, demonstrate that, despite the existing talent, it is necessary to strengthen the bridge for the transition of Mexican drivers to the big leagues of North American motorsports.

Progress and Quality of the Vehicles

Progress and quality of NASCAR Mexico's vehicles are important for its development. Since its inception, NASCAR Mexico has made few technical changes to its cars, focusing mainly on aesthetic modifications. Despite sharing features with NASCAR models in the United States, NASCAR Mexico's cars lack visual appeal and do not have the same impact when seen, especially compared to NASCAR cars in the United States. Although this is not the case for all cars, some designs, or "liveries," do not seem professionally made, which discourages sponsors, as they do not want to see their brand name on a car with an unattractive design. To close this gap and reach a higher competitive level, it is essential to invest in advanced technology and improve design, focusing on both performance and vehicle aesthetics and presentation.

Infrastructure and Safety

Safety on the tracks is crucial for any motorsport competition. In Mexico, the lack of SAFER (Steel and Foam Energy Reduction) barriers is a notable concern. Additionally, it is known that NASCAR in the United States is interested in organizing a race in Mexico. However, one of the main obstacles is that the tracks in Mexico do not have this technology, which is mandatory for them. Adopting it would be a considerable investment for Mexican facilities. Implementing these safety measures would not only improve driver protection but would also be an important step towards the professionalization of the series in Mexico.

Promotion and Marketing

To increase the visibility of NASCAR Mexico, the series needs to improve its promotion and marketing. Unlike the United States, where driver merchandise is ubiquitous, in Mexico this culture is less developed. For example, while in the United States you can easily get t-shirts and caps of your favorite NASCAR Cup driver, in Mexico it is difficult to find official merchandise of NASCAR Mexico drivers. Expanding the offer of official merchandise and using innovative marketing strategies, such as social media campaigns and promotional events, could be key to attracting new fans and increasing the commitment of the automotive community. Additionally, collaboration with local sponsors and participation in renowned automotive events in Mexico could also significantly increase NASCAR Mexico's presence in the country.

Consistency of the Calendar

Maintaining a stable race calendar is essential for the success of NASCAR Mexico. However, the series has experienced frequent changes to the calendar announced at the start of the season, causing uncertainty and logistical problems. Additionally, two calendar dates still have no confirmed location. It is crucial that NASCAR Mexico works more effectively with event organizers and local authorities to provide a more reliable calendar and establish race dates and locations in advance, providing certainty to teams and fans.

Development of Dirt Tracks

Another important aspect is the development of local talent. In Mexico, the lack of dirt tracks is evident, as they are the origin of many prominent drivers in the United States. Although there are some dirt tracks in Mexico, such as in Chihuahua, opportunities are limited. Investing in more and better facilities of this type would not only promote the sport at the local level but also prepare Mexican drivers for international competitions. In 2024, NASCAR Trucks Mexico took an important step by organizing a race at the dirt oval Aquiles Speedway Park in Chihuahua. This event could mark a significant change in the dynamics of racing and talent development in Mexico.