Trackhouse and WeatherTech Announce Alliance

In a strategic move that expands its presence in motorsport, WeatherTech, the renowned American manufacturer of automotive accessories and products for home and pets, has partnered with Trackhouse Racing to sponsor most of the NASCAR Xfinity and Cup Series races in which Shane van Gisbergen, a three-time Supercars champion, will participate in 2024.

This collaboration is not limited to Van Gisbergen. WeatherTech has also confirmed its participation in the 2024 Daytona 500, supporting Trackhouse's development driver Zane Smith in the No. 71 Chevrolet prepared by Spire Motorsports.

Justin Marks, owner and founder of Trackhouse, highlighted the significance of WeatherTech in the automotive world. The partnership with WeatherTech is particularly meaningful for Marks, who has extensive experience in sports car racing and has admired WeatherTech's success in this area.

Shane van Gisbergen, whose arrival in the United States is marked by his impressive record in Supercars, including championships in 2016, 2021, and 2022, and victories in the Bathurst 1000 in 2020, 2022, and 2023, expressed his enthusiasm for the partnership with WeatherTech. His commitment to a successful 2024 season is reflected in this strategic collaboration.

Van Gisbergen's participation in 2024 will be notable, competing full-time in the Xfinity Series with Kaulig Racing and participating in seven Cup Series races, including events at circuits such as the Circuit of the Americas, Talladega Superspeedway, Charlotte Motor Speedway, and more. WeatherTech will sponsor 17 Xfinity races, in addition to the Cup races at COTA, Charlotte, Watkins Glen, and Talladega.

Meanwhile, Zane Smith, the 2022 truck series champion, has joined Trackhouse Racing with a multi-year agreement. In 2024, he will compete full-time in the Cup Series, driving a Chevrolet in partnership with Spire Motorsports and Trackhouse. Smith, who has been a WeatherTech customer, expressed his excitement for the partnership and the opportunity to represent such a respected brand at the Daytona 500.